A coaching brand, its website and the systems behind the events.

The job the work needs to do

Maalica Ravikumar runs coaching programmes with masterclasses, cohorts and a large one-day event. The audience meets the brand on Instagram and search, books a call or a masterclass on the website, and on event day arrives in the hundreds at a hotel in Chennai.

The work follows that journey. The website explains the programmes and gives every visitor one clear action. The event platform makes registration, check-in, on-the-day sales and book distribution run from phones. The sales platform gives the team one place for leads, masterclass attendance, payments, commissions and advertising spend.

What was built

• Public website at maalica.com: programmes, podcast, academy, a masterclass banner and a call-booking route.
• Event platform: student import, QR badge printing and digital badges, search and QR check-in with an offline queue, sales with payment proof and duplicate guards, and a live dashboard with targets and an activity feed.
• Sales platform: leads with a funnel view, Sunday masterclass sessions with attendee sources, payments and unresolved-payment flags, sales by programme, commission rules and payouts, advertising spend with return on spend, and an audit log.
• Roles for founder, admin, sales and registration staff, so each person sees only their part.