
Maalica
The public website, an event-day check-in and sales platform, and a funnel CRM for the team.
Explore the websiteSaaS and custom business software
When a collection of spreadsheets and off-the-shelf tools no longer fits, we help you plan and build a focused system. That could be an internal tool, a customer portal or software you sell as a subscription.
Who it is for
Companies outgrowing spreadsheets and disconnected tools, founders planning a subscription product, and teams that need a customer portal or an internal system built around their own workflow.
What “SaaS” means
SaaS means software people use online, often through a subscription. You may need a SaaS product for customers, or a private tool for your own company. We help you choose the right starting point.
What we do
| Work | What it means for you | What you receive |
|---|---|---|
| Workflow and product discovery | Understand users, tasks, current tools and constraints | A business and product brief |
| Release planning | Agree the smallest useful first version | A prioritised roadmap and acceptance criteria |
| Roles and permissions | Decide who can see and change each part | A user-role and access map |
| Experience design | Make complex work easier to follow | Flows, prototypes and interface designs |
| System planning | Work out how the product, data and integrations fit together | A technical plan explained in everyday terms |
| Application build | Implement the agreed workflows and screens | The working application and source access |
| Backend and data | Store and move information reliably | Agreed data model, APIs, validation and access controls |
| Product operations | Support the people managing the system | Admin tools and agreed audit, export or reporting features |
| Quality and deployment | Check key workflows and prepare the live environment | Test results, release process, monitoring and recovery plan |
| Handover and iteration | Keep the system understandable as it develops | Documentation, access inventory, training and next-release priorities |
How the work moves
Each step ends with something you can review. Read how we work.
Map the users, the tasks and the tools already in use.
Agree the first useful release, the roles and the acceptance criteria.
Design the flows and build the application, data and integrations.
Test the key workflows, permissions and errors before go-live.
Deploy, train the team and agree the next release.
These become project-specific requirements. We do not describe every project as enterprise-grade by default.
A person can complete the agreed job. Access rules behave as intended. Important errors are visible. The team knows how to operate, update and recover the system. The next release has a reason to exist.
Proof you can open
The Maalica event and sales platforms are custom software built around one team's real workflow: roles, check-in, payments, commissions and a live dashboard. Scription and Glip show the products we have shipped ourselves.

The public website, an event-day check-in and sales platform, and a funnel CRM for the team.
Explore the website
A mobile experience for transcription and AI-assisted actions.
Explore the productQuestions
Tell us what you are building, what is getting in the way or what needs to change. A rough idea is enough to start the conversation.
We’ll review your message and help clarify the next step.