Skip to content
Evergrowth Labs

SaaS and custom business software

Build software around the way your business needs to work.

When a collection of spreadsheets and off-the-shelf tools no longer fits, we help you plan and build a focused system. That could be an internal tool, a customer portal or software you sell as a subscription.

Who it is for

Companies outgrowing spreadsheets and disconnected tools, founders planning a subscription product, and teams that need a customer portal or an internal system built around their own workflow.

What “SaaS” means

SaaS means software people use online, often through a subscription. You may need a SaaS product for customers, or a private tool for your own company. We help you choose the right starting point.

What we do

What the work includes, and what you receive.

WorkWhat it means for youWhat you receive
Workflow and product discoveryUnderstand users, tasks, current tools and constraintsA business and product brief
Release planningAgree the smallest useful first versionA prioritised roadmap and acceptance criteria
Roles and permissionsDecide who can see and change each partA user-role and access map
Experience designMake complex work easier to followFlows, prototypes and interface designs
System planningWork out how the product, data and integrations fit togetherA technical plan explained in everyday terms
Application buildImplement the agreed workflows and screensThe working application and source access
Backend and dataStore and move information reliablyAgreed data model, APIs, validation and access controls
Product operationsSupport the people managing the systemAdmin tools and agreed audit, export or reporting features
Quality and deploymentCheck key workflows and prepare the live environmentTest results, release process, monitoring and recovery plan
Handover and iterationKeep the system understandable as it developsDocumentation, access inventory, training and next-release priorities

How the work moves

Five steps you can follow.

Each step ends with something you can review. Read how we work.

  1. 01

    Understand

    Map the users, the tasks and the tools already in use.

  2. 02

    Shape

    Agree the first useful release, the roles and the acceptance criteria.

  3. 03

    Build

    Design the flows and build the application, data and integrations.

  4. 04

    Check

    Test the key workflows, permissions and errors before go-live.

  5. 05

    Operate

    Deploy, train the team and agree the next release.

What we clarify before promising a build

These become project-specific requirements. We do not describe every project as enterprise-grade by default.

  • The expected users and usage pattern
  • Sensitive data and who may see it
  • Client or tenant separation
  • Payment flows and subscriptions
  • Availability needs
  • Retention, deletion, backups and restore checks
  • Who responds to incidents
  • Migration quality and integrations that depend on other providers

Options to scope separately

  • Customer onboarding
  • Billing and subscriptions
  • Separate workspaces for different companies
  • Reports
  • File management
  • Data migration
  • Third-party integrations
  • Approval flows
  • AI-assisted features
  • Import and export
  • Ongoing product improvement

What good looks like

A person can complete the agreed job. Access rules behave as intended. Important errors are visible. The team knows how to operate, update and recover the system. The next release has a reason to exist.

Proof you can open

How we show software work

The Maalica event and sales platforms are custom software built around one team's real workflow: roles, check-in, payments, commissions and a live dashboard. Scription and Glip show the products we have shipped ourselves.

The maalica.com homepage: a dark hero with the headline Transform Your Life, Rewrite Your Story, a portrait of the coach and a Book your clarity call button
WebsiteClient work

Maalica

The public website, an event-day check-in and sales platform, and a funnel CRM for the team.

Explore the website

Questions

Specific to saas & custom software.

Can we start with a smaller version?
Yes. We can define a useful first release and keep later ideas in a prioritised roadmap.
Can you replace our spreadsheets?
We first map the work those sheets perform. Sometimes a focused tool is useful; sometimes improving the existing setup is enough.
Do you take over an existing product?
We can begin with a code, design and operations review, then agree a realistic improvement plan.

What would you like your business to do better?

Tell us what you are building, what is getting in the way or what needs to change. A rough idea is enough to start the conversation.

We’ll review your message and help clarify the next step.