Logo Essentials
A logo, ready to use.
For a focused start.
Discuss Logo Essentials- Short brand brief
- 1 logo concept
- Agreed review rounds
- Light, dark and one-colour versions
- Transparent logo files
- Vector source files
- Print and web formats
- File guide
Branding, brand identity and brand building
Give your business a clear identity people can recognise.
Your logo, colours, fonts and voice, working together across your website, packaging and marketing.
For businesses that are
- Launching a new brand
- Refreshing an outdated identity
- Preparing a wider launch
A complete identity, clearly scoped
A recognisable brand, from your logo to your launch.
Start with a logo, or build your whole brand. You’ll know exactly what’s included before we begin.
Complete identity
Complete Brand Identity
A full visual system.
For a launch or a refresh.
Discuss Brand IdentityEverything in Logo Essentials +
- Competitor review
- Up to 3 logo concepts in total
- Full logo family and usage rules
- Colour palette
- Typography
- Imagery and graphic style
- Brand guidelines
- Social media kit
- Business card and letterhead
- Brand mockups
Brand Launch System
Your brand, ready for market.
For a full brand launch.
Discuss a Brand LaunchEverything in Brand Identity, plus your pick of
- Positioning
- Brand story and vision
- Brand voice and messaging
- Marketing angles
- Social launch creatives
- LinkedIn profile and banner
- Email templates
- Google banner and static ad designs
- Packaging design
- Merchandise artwork
- Patterns, icons and UI assets
- Launch handover
We’ll recommend a scope and send a tailored quote. Final quantities and review rounds are confirmed in your proposal.
Stage by stage
The stages of an identity project, and what you review at each one.
| Stage | What happens | What you review |
|---|---|---|
| Find the idea | Understand the business, the audience and what the identity has to do | A short brief and the places the identity must work |
| Explore directions | Develop the agreed number of initial visual directions | Directions with a rationale for each |
| Develop the system | Refine the chosen direction into the logo family, colours and type | The developing identity, explained against the brief |
| Test it in real uses | Apply the system to the materials you actually need | Applications and mockups in context |
| Organise the handover | Prepare the files, guide and usage notes | A clearly organised handover with licence notes |
Brand building after launch
Need more after launch? We can scope campaigns, templates, landing pages and new packaging. We agree the deliverables and priorities before work starts.
Options to scope separately
- Campaign concepts and seasonal materials
- New content templates
- Landing pages
- Packaging extensions
- Periodic consistency reviews
- Website development, scoped as a separate service
Proof you can open
Identity work you can inspect
ondu and OSTRA are self-initiated brand studies. They are labelled as concepts and show how an idea carries through a mark, packaging, merchandise and a digital page.
Brand identitySelf-initiated study
ondu
One simple idea, carried through a name, identity, packaging and landing-page direction.
Explore the brand study
Brand identitySelf-initiated study
OSTRA
A coherent beauty brand plus shopping and repeat-order concepts.
Explore the brand studyScope boundaries
- Advertising. Ad design does not include buying or managing media.
- Packaging. Artwork does not include physical manufacture, supplier certification or legal label approval.
- Production and licences. Print costs, stock licences, paid fonts and mockup licences are identified in the proposal.
- Website development. A separate service unless explicitly combined.
- Ongoing publishing. Social posting, community management and email operations are not implied by delivering templates.
Questions
Specific to branding.
Is a logo enough to start?
It can be, if the immediate need is narrow. If several people will create content or you are launching across many places, a wider identity system may be more useful.
Can you work with our existing logo?
Yes. We can assess what is working and scope an extension, refinement or wider refresh.
Do we receive editable files?
Yes. Once the project is paid in full, you own the editable source files and everything else we made for it. Any third-party fonts or images stay under their own licences, which we list in the proposal.
What would you like your business to do better?
Tell us what you want to build or improve. A rough idea is enough.