Branding, brand identity and brand building

Give your business a clear identity people can recognise.

We turn what your business stands for into a practical system: your logo, colours, type, voice and the materials people see. It should feel connected on your website, on a package and in the next thing you publish.

Build my brand See the work

Who it is for

New businesses that need a considered starting point, growing companies whose identity no longer matches their work, and brands preparing a launch across a website, social channels, packaging or advertising.

A complete identity, clearly scoped

World-class branding, built around your business.

Start with the identity you need today, or build the full system for your launch. We explain the deliverables, agree the scope and keep the work connected from the first direction to the final files.

Logo Essentials

A considered logo with the files you need to use it.

For a business that needs a focused starting point.

Discuss Logo Essentials

A short brief about your business, audience and visual direction
One initial logo direction, with the agreed review rounds
The approved primary mark, plus practical light, dark and single-colour versions where appropriate
Transparent image exports for everyday use
Editable vector masters for scaling and future applications
Print-ready and digital file formats, organised clearly
A simple file guide showing which version to use where

Complete identity

Complete Brand Identity

A visual system your whole business can use consistently.

For a launch or refresh that needs more than a logo.

Discuss Brand Identity

Everything in Logo Essentials, plus

A review of the audience and relevant competitor identities
Up to three initial visual directions in total, if agreed in scope
A complete logo family and practical usage rules
Primary and supporting colours with print and digital values
Typography selection, hierarchy and licence notes
Direction for photography, illustration and supporting graphics
A brand guide covering consistency, spacing and common mistakes
Social profile and reusable post-template assets
Business card and letterhead designs, with print-production notes for the agreed formats
Brand mockups that show how the system works in context

Brand Launch System

The identity, message and launch materials, working together.

For a business bringing a wider brand experience to market.

Discuss a Brand Launch

Everything in Complete Brand Identity, plus the agreed selection of

Positioning: who the business is for and why they should choose it
A brand story, purpose and future direction
Voice and messaging guidance, with example headlines and calls to action
Marketing angles for the agreed launch audiences
A coordinated social launch set, with ten static creatives as a scope option
LinkedIn profile and banner assets and a reusable carousel format
Email campaign visual templates; copy and sending setup specified separately
Five Google display-banner designs and five static ad designs as scope options
Packaging design for specified formats and supplied production dimensions
Merchandise artwork for the agreed items
A pattern, icon and basic interface-asset system where the brand needs it
A launch handover explaining how the files fit together

Quantities described as scope options are confirmed in your proposal, along with review rounds, source files and any third-party licences. No public prices: the scope comes first. See the complete branding service.

Stage by stage

The stages of an identity project, and what you review at each one.

Stage	What happens	What you review
Find the idea	Understand the business, the audience and what the identity has to do	A short brief and the places the identity must work
Explore directions	Develop the agreed number of initial visual directions	Directions with a rationale for each
Develop the system	Refine the chosen direction into the logo family, colours and type	The developing identity, explained against the brief
Test it in real uses	Apply the system to the materials you actually need	Applications and mockups in context
Organise the handover	Prepare the files, guide and usage notes	A clearly organised handover with licence notes

How the work moves

Five steps you can follow.

Each step ends with something you can review. Read how we work.

01
Find the idea
Understand what the business stands for and where the identity must work.
02
Explore directions
Develop the agreed initial directions, each with a reason.
03
Develop the system
Refine the chosen direction into a complete, usable system.
04
Test in real uses
Apply it to the materials you need and fix what does not hold.
05
Hand over
Organise the files and guide so the next person can use them.

Brand building after launch

An optional ongoing scope can include campaign concepts, new content templates, landing pages, packaging extensions, seasonal materials and periodic consistency reviews. We show what will be produced and how requests are prioritised. We do not promise recognition, market share or customer growth as guaranteed results.

Options to scope separately

Campaign concepts and seasonal materials
New content templates
Landing pages
Packaging extensions
Periodic consistency reviews
Website development, scoped as a separate service

Scope boundaries

Ad design does not include buying or managing media. Packaging artwork does not include physical manufacture, supplier certification or legal label approval. Print costs, stock licences, paid fonts and mockup licences are identified in the proposal. Website development is a separate service unless explicitly combined. Ongoing social posting, community management and email operations are not implied by delivering templates.

Proof you can open

Identity work you can inspect

ondu and OSTRA are self-initiated brand studies. They are labelled as concepts and show how an idea carries through a mark, packaging, merchandise and a digital page.

Brand identitySelf-initiated study

ondu

One simple idea, carried through a name, identity, packaging and landing-page direction.

Explore the brand study

Brand identitySelf-initiated study

OSTRA

A coherent beauty brand plus shopping and repeat-order concepts.

Explore the brand study

Questions

Specific to branding.

Is a logo enough to start?

It can be, if the immediate need is narrow. If several people will create content or you are launching across many places, a wider identity system may be more useful.

Can you work with our existing logo?

Yes. We can assess what is working and scope an extension, refinement or wider refresh.

Do we receive editable files?

The proposal lists the source files and usage rights included at handover, along with any third-party licence restrictions.

What would you like your business to do better?

Tell us what you are building, what is getting in the way or what needs to change. A rough idea is enough to start the conversation.

Build my brand

We’ll review your message and help clarify the next step.