WebsiteClient work
Maalica
The public website, an event-day check-in and sales platform, and a funnel CRM for the team.
Explore the websiteBusiness automations and integrations
Stop moving the same information from one place to another.
We connect the tools your business already uses, so routine work can move forward with less chasing and copying. Your team stays in control of the decisions that need a person.
Who it is for
Teams managing enquiries in several places, copying information between systems, sending the same reminders by hand or rebuilding the same report every week.
What we do
What the work includes, and what you receive.
| Work | In ordinary language | What you receive |
|---|---|---|
| Workflow review | Follow how the work happens today | A map of the current steps and bottlenecks |
| Tool and access review | Check what the existing systems can safely connect to | An integration and account-access plan |
| Automation design | Decide what starts the workflow and what should happen next | A proposed workflow with rules and responsibilities |
| Integration build | Connect the agreed forms, records, messages and tools | Working integrations in the agreed platform |
| Data checks | Make sure missing or repeated information is handled | Validation rules, duplicate protection and clear exceptions |
| Human review | Keep sensitive or uncertain actions with the right person | Approval steps and a manual route where needed |
| Failure handling | Make problems visible instead of silently losing work | Retry rules, alerts and a readable execution history |
| Testing | Run normal cases and things that can go wrong | A test record using approved sample data |
| Handover | Let your team understand and control the workflow | A workflow diagram, pause/restart instructions and ownership notes |
How the work moves
Five steps you can follow.
Each step ends with something you can review. Read how we work.
- 01
Understand
Follow one piece of work through the business and agree a baseline.
- 02
Shape
Design the trigger, the steps, the approvals and the failure path.
- 03
Build
Connect the agreed tools with validation and duplicate protection.
- 04
Check
Test the normal case and the awkward cases with sample data.
- 05
Hand over
Document the workflow, who owns it and how to pause or restart it.
See the structure
Every workflow we design has a trigger, an action, a person and a failure path.
- TriggerA website enquiry arrives
- CheckRequired fields present? Duplicate of an existing lead?
- ActionCreate the lead record
- PersonThe right team member is alerted and reviews it
- DoneFollow-up sent, history logged
Failure path
If a step fails (a missing email address, a disconnected account, a provider error), the workflow stops, retries where safe, alerts a named person and keeps the enquiry visible. A retry never creates a second record or sends the same message twice.
Demonstration · sample data only
SampleChoose a scenario and run it. This runs entirely in your browser with made-up data. It does not send messages, create records or contact any live system.
- Name
- Sample: Priya N.
- sample@example.com
- Message
- Sample: we need a website with room booking.
- The execution log appears here.
Useful examples
These are illustrations of what a first workflow can look like, not claims about completed projects.
- A new website enquiry creates a lead record and alerts the right person.
- A confirmed booking starts the appropriate reminder sequence.
- An invoice update refreshes a management report.
- A submitted document goes to a named reviewer before the next action.
- An AI-generated draft waits for approval before it is sent.
Options to scope separately
- AI classification and drafting
- Messaging templates
- CRM cleanup
- Dashboards
- Legacy systems
- Custom API development
- Ongoing monitoring
All depend on the tools' supported connections, subscription plans and appropriate permissions. WhatsApp and email messaging must use an authorised account and the platform's current rules.
How we measure usefulness
We agree a baseline before the build: manual steps, time spent on a sample task, missed handovers or duplicate records. Then we compare the same workflow after launch. We do not advertise hours saved before measuring them, and we do not claim that an automation works with every app or runs forever without maintenance.
Proof you can open
See how a workflow is designed
Rather than a customer quote, we show the structure: what starts the workflow, what happens next, where a person reviews it and what happens when something fails. The Maalica platforms connect registrations, payments, commissions and a live dashboard; the OSTRA study applies the same thinking to a repeat-order flow.
Brand identitySelf-initiated study
OSTRA
A coherent beauty brand plus shopping and repeat-order concepts.
Explore the brand studyQuestions
Specific to automations.
Do we have to replace our current tools?
Often the first step is to connect or simplify what you already use. We recommend replacement only if the current tool prevents the agreed workflow.
What if something goes wrong?
The scope should include a visible failure path, an owner and a way to review or retry the work. An automation should not quietly lose a lead or send the same message repeatedly.
Can you use AI?
Yes, where it is useful. We agree what it can do, what information it can use and which outputs need review.
What would you like your business to do better?
Tell us what you are building, what is getting in the way or what needs to change. A rough idea is enough to start the conversation.
We’ll review your message and help clarify the next step.