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Evergrowth Labs
Brand identity · Packaging · Commerce conceptSelf-initiated study

A skincare identity built around a consistent visual language.

A coherent beauty brand plus shopping and repeat-order concepts.

Self-initiated concept. Product imagery and commerce flows are demonstrations. Imagery made with AI.

Project
OSTRA
Status
Concept study
Our role
Identity, packaging direction, storefront and repeat-order flow concepts
A frosted OSTRA serum bottle with a graphite cap standing on a stack of porcelain discs

The visual direction

OSTRA is a self-initiated study for an imagined skincare brand. The project explores how a restrained identity could carry through packaging, a product page and a repeat-order conversation.

The study uses quiet surfaces, deliberate typography and layered product compositions. The aim is to make the product and the information feel considered, with a recognisable style across each touchpoint.

Connecting brand and shopping

The concept moves from the identity into a digital storefront mockup, then explores how the same tone could continue in a WhatsApp ordering flow. These are design demonstrations of a connected experience, built as working HTML layouts and placed on photographed devices.

What this demonstrates

Branding and digital design benefit from being considered together. A visual system should help organise product information and actions as well as create a strong image.

Explore the study

Self-initiated concept. Product imagery and commerce flows are demonstrations. Imagery made with AI.

  • The four OSTRA products in a row on a porcelain surface: serum, night cream, cleansing balm and daily SPF
    Four products, one routine
  • A desktop screen on a porcelain desk showing the OSTRA storefront concept sorted by skin concern
    Concept storefront on a desktop
  • A hand holding a phone showing the OSTRA product page concept with the add-to-bag action visible
    Concept product page on a phone
  • A hand holding a phone showing a WhatsApp refill conversation concept for OSTRA
    Concept refill conversation
  • A bead of serum and a swatch of cream on a matte stone surface
    Texture study
  • Close-up of the OSTRA serum bottle cap and wordmark
    Packaging detail

Evidence · Self-initiated study by Evergrowth Labs, September 2026. The products are fictional. No store is live, no orders exist and no messaging automation has been deployed. Product imagery is AI-generated to the brand specification; the storefront, product page and conversation screens were built by us as HTML layouts.

Product and device photography generated with AI to our brand specification; screens designed and built by us.

More work

All projects
The getglip.app homepage: the headline Your week on a GLP-1, finally making sense, a list of medications it works with, an App Store button and a phone showing the app
Mobile app

Glip

A focused mobile experience for health tracking, with a website that explains it in one screen.

Explore the product

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